Eat Your Own Dog Food
Lead by Example:
Embracing “Dogfooding” for Community Change
The Surprising Origin of “Eat Your Own Dog Food” and Why It Matters
“Come on, Beth, eat your own dog food!” my client challenged. My face flushed red. Too embarrassed to admit I had no idea what she meant, I simply rephrased my advice and added, “Here’s how I do it.” She smiled and replied, “Oh, so you do eat your own dog food. Do you like it?”
It finally dawned on me what she was asking – do I walk my talk? Do I practice what I preach?
Ever since that conversation, I’ve found myself constantly questioning, “Am I eating my own dog food?” But where did this quirky phrase even come from?
Turns out, the origins of “eat your own dog food,” also known as “dogfooding,” are a bit murky, with various stories contributing to its popularity. One tale involves actor Lorne Greene, who claimed in Alpo commercials that he fed the dog food to his own dogs. Another story attributes the phrase to a Kal Kan Pet Food executive who supposedly ate a can of his company’s dog food at shareholder meetings.
The phrase truly gained traction in the 1980s at Microsoft when a manager, Paul Maritz, challenged his team to increase internal usage of the company’s software, using the term “eating our own dogfood.”
Regardless of its precise origin, “eat your own dog food” has become a powerful concept in the business world, representing a commitment to quality and a willingness to use one’s own products or services.
But what does “eating your own dog food” mean for us as individuals, community members, and leaders? And why does it matter?
The Power of Leading by Example
In any community, actions speak louder than words. When leaders “eat their own dog food” by embodying the values they promote, it creates a ripple effect that inspires and motivates others. This authenticity builds trust, credibility, and a sense of shared purpose within the community.
For example, if a community is focused on sustainability, leaders can demonstrate their commitment by adopting eco-friendly practices in their own lives, such as reducing waste, conserving energy, and supporting local businesses. This not only makes a tangible impact but also encourages others to follow suit.
Dogfooding for Community Members
While leaders play a crucial role, dogfooding isn’t limited to them. Every member of a community can contribute by living the values they believe in. This collective commitment creates a powerful force for change.
Imagine a community striving for inclusivity. Members can practice dogfooding by actively seeking out diverse perspectives, challenging their own biases, and creating welcoming spaces for everyone. These individual actions, when combined, can transform the community’s culture.
The Benefits of Dogfooding in Communities
- Building Trust: When community members see that leaders and peers are genuinely committed to the cause, it fosters trust and strengthens relationships.
- Inspiring Action: Seeing others live their values can be incredibly motivating. It encourages individuals to take action and contribute to the community’s goals.
- Creating a Shared Identity: Dogfooding helps create a shared identity within the community. It reinforces the values that unite members and strengthens their sense of belonging.
- Accountability: When everyone is expected to “eat their own dog food,” it creates a culture of accountability. Members are more likely to uphold the community’s values if they know others are doing the same.
Dogfooding in Practice
- Community Gardens: Members actively participate in gardening, demonstrating their commitment to sustainable food practices.
- Neighborhood Watch Groups: Members prioritize safety in their own homes and neighborhoods, contributing to a safer community.
- Volunteer Organizations: Volunteers embody the spirit of service, inspiring others to get involved and make a difference.
Takeaway
“Eating your own dog food” isn’t just a business buzzword; it’s a powerful philosophy for community change. By living the values they promote, leaders and members alike can inspire, motivate, and create lasting positive change within their communities. So, the next time you advocate for change, remember the importance of leading by example and embodying the values you hold dear. Your actions can spark a movement and transform your community for the better.